The mortgage industry is extremely competitive. Waiting for leads to come to you often proves a losing strategy.
Like most successful mortgage brokers, you are probably not sitting with your hands folded. You are likely actively using some of the many strategies that can generate leads.
But you don’t want just any leads, do you? You want qualified leads that can help you improve your conversion rates in a sustainable way.
So, what can you do this year to generate more qualified mortgage leads?
Invest Time in Keyword Research
For many people, Google is the default search tool for mortgages and mortgage advice. But to climb to the top of the search results and stay there, you have to face stiff competition.
You have to understand what keywords your target audience is searching for and optimize your site for them. In other words, you need to invest in keyword research.
The insights you will gain will enable you to freshen up your website with content that will attract more qualified mortgage leads. At the same time, it will help draw more leads to your social media pages, provided that you publish valuable content regularly.
Get started now with any of the following tools:
Even better, hire an SEO expert on board to maximize your website’s visibility in the search results.
Get Published in Real Estate Magazines
People tend to skim through online website content. But they take their time reading magazines. What’s more, magazines stay in a person’s home or on their device for longer and have a higher recall factor.
We’re talking here about both print and digital magazines.
With real estate magazines, you can generate more qualified leads in two ways. First, you can do it through writing content that’s useful for homebuyers—think advice, tips, mistakes to avoid, etc. You can write this content yourself or outsource it to a freelance writer.
The second way is to publish ads in real estate magazines. These are not cheap, and results may vary based on factors beyond your control. But it’s a strategy worth exploring if you have the budget for it.
Focus on local magazines that reach the community you’re targeting.
Make Your Social Media Strategy Count
You’re probably using social media already to generate more qualified mortgage leads, right? But are you getting the most out of it?
Here are some ideas that could help you maximize lead generation from social channels:
- Share select real estate listings from agents in your area. Ideally, you want to collaborate with a few local real estate agents who are willing to recommend you to their clients for a home loan.
- Share pictures from closings and include with them a compelling call to action like “If you too want to close the deal on your own terms, then get in touch/fill out a form/etc.”
- Send promotional offers to past clients using direct messaging on Twitter, Facebook, and other networks you are active on. This can drive referrals.
- Use social media advertising to serve relevant ads to your target demographics. Facebook, Twitter, Instagram, and LinkedIn allow for more precise targeting than offline advertisements at a usually better cost. Make your ads visual to maximize your impact.
Harness the Power of Email Marketing
Email marketing has the best ROI of all online marketing strategies. According to global email benchmark data, financial services industry average rates are as follows:
- 20.20% open rate
- 2.50% click-through rate
- 12.40% click-to-open rate
- 0.20% unsubscribe rate
These rates are better than what most other email marketing strategies can offer. Email has the added advantage of being personal and focused.
It’s not disruptive like other forms of marketing, nor does it get lost in the noise that content streams or ads make.
Creating an effective email marketing strategy isn’t easy. You need valuable content with effective calls to action, and you need to deliver your emails when your audience is most receptive to them.
In other words, you really need to know your audience, and not just think you know it.
But if you’re looking for an organic way to general more qualified mortgage leads consistently, building an email list can be a winning strategy.
Make Mobile Lead Generation a Priority
As a mortgage broker, you are offering most or all of your services locally, right?
63% of web searches in the US in 2019 were mobile—this only highlights the importance of targeting mobile users.
But how exactly should you go about it?
- Optimize your site for voice search. Many mobile users now use voice assistants to conduct mobile searches. Choose as keywords questions that people are likely to ask voice assistants to discover your content.
- Create content with local audiences in mind. Think hyperlocal content that takes into account local real estate trends.
- Run targeted Google ads and social media ads for mobile users.
- Optimize your landing pages with mobile users in mind—this may call for professional web design.
The bottom line: you have to think like mobile visitors do. You need to understand them, from the keywords they use to the questions they want answered.
Buy Qualified Mortgage Leads Online
There’s another way to generate more qualified mortgage leads, and it’s faster than all the others. It enables you to generate leads on-demand when you need them.
What’s more, it gives you complete control over your leads. You can filter them based on location, mortgage type, credit score, and other key criteria. You can also choose between buying exclusive leads or shared leads, depending on your needs and budget.
LeadsFilter is a transparent, stress-free way to generate more leads for your business. It’s easy to use across devices and you can integrate it with your customer relations management software.
LeadsFilter generates its own leads using search engines, social media, and ads—it doesn’t use third-party leads that cool down before they reach you.
Find out more about LeadsFilter and what it can do for your business.
Wrapping Things Up
You don’t have to do anything innovative to generate more qualified mortgage leads for your business. You don’t have to set up complex schemes or pour thousands of dollars into running ads across channels.
All you have to do is focus on proven strategies. Combining them with buying qualified leads from a reliable source is a sustainable strategy that enables you to grow your business in a healthy way.
Do this and you will make many homeowners feel happy they have found you.