Finding leads doesn’t have to be daunting. As an independent mortgage advisor, your business prospects may seem narrow at first, but there’s a lot you can do to broaden them.
With a proactive approach to finding leads online—and a good understanding of the best lead sources—you can go far.
In this article, we’ll explore some of the most reliable lead generation sources you can use this year. You may recognize some of them. Others, you will probably discover for the first time.
YouTube
YouTube is the world’s second-largest search engine, after Google. Many homebuyers go to YouTube for mortgage advice.
Many people prefer to watch someone explain to them concepts like reverse mortgage or credit score ranking factors than read about them online.
In fact, viewers retain 95% of a message when it’s presented in a video. Compare that to only 10% for text.
That’s why creating a YouTube channel and posting videos on it constantly can prove a valuable marketing strategy. You don’t even have to invest in professional gear or post-production services.
People often connect more easily with videos that have a natural feel to them. So yes, it’s okay to record videos with a standard camera or even with your phone. Just make sure they provide value.
Your Website and Blog
Your website and blog can bring you a steady stream of leads. However, for this to happen, you need to invest time in optimizing your site and blog for lead generation.
This calls for three things:
- You need to add to your site and blog plenty of content that attracts traffic. Your content has to be optimized for search engines. There’s no shortcut to this.
- You need to ensure your site actually converts visitors. Achieving this becomes easier when you feature a compelling call to action, backed by the benefits of what you’re offering.
- You need to keep posting content, share it on social media, and optimize your content for leads conversion.
Your website and blog can help sustain your online content marketing efforts. They can help you make a name for yourself as an independent mortgage advisor.
Hyperlocal Listings
You’ve probably listed your business on Google My Business or Yelp! Already. But don’t stop there.
Look for hyperlocal listings in your area using Google and Bing and submit your business details to them. Even if you have to pay to get featured in some listings, it’s usually a worthwhile investment.
Make sure to double-check the reputation of any paid listing first, though. Check out what people say about it online.
Google AdWords
Google AdWords lets you display ads on the Search Network, the Display Network, or both.
Search network ads appear in the search results page of Google. Display network ads appear on a huge network of websites across the web.
Google remains the main search tool for people who need mortgage information. That’s why investing in AdWords can be an effective way to generate more leads.
However, keep in mind that these are pay per click ads—just because someone clicks on your ad doesn’t mean they will follow through to a purchase.
Put another way, you are paying for ad space, not leads.
LinkedIn is a great network for influential professionals. You can use it in two ways.
First, you can create valuable content for potential homebuyers. By doing so, you can generate leads organically from an educated audience whose income levels match your target leads.
Second, you can use it to network with other professionals in your field or related fields to generate referrals.
LinkedIn is the network to be on as an independent mortgage broker in 2020. But just creating an account and adding your business details is not enough. You have to maintain an active presence on it.
Quora
Quora is a questions & answers site where people often go to for financial and mortgage-related advice. Old questions get constantly renewed based on changing marketing conditions.
Creating an account if you don’t have one already and answering questions can help you generate potential leads.
Quora may not be the most effective way to find more leads, but it can help. After all, every new lead counts, right?
Twitter is another social network you can use to answer mortgage-related questions and showcase your expertise by joining related conversations.
You can also use Twitter to network with other professionals that can help you generate referrals—think divorce attorneys, real estate agents, or property developers.
Another way to find leads on Twitter is to run a Twitter ad campaign.
LeadsFilter
LeadsFilter is faster than most of the lead generation strategies we’ve covered so far, including social media. What’s more, it enables you to buy mortgage leads online when you need them.
You can buy exclusive leads that will not be shared with other mortgage advisors using the platform. Less competition means better chances to close a deal.
The best part is that you can narrow down your lead search based on these essential criteria:
- Personal financial standing, including personal credit score and yearly income
- Loan parameters like loan type, loan amount, down payment, and loan to value ratio
- Property type
- Location
All the leads are generated through transparent lead generation sites that get their traffic from internet searches and social media. You won’t be buying your leads from any third party but directly from LeadsFilter.
As an independent mortgage advisor, buying leads online from a trusted source is one of the best ways to find warm leads fast. It can help you lower lead generation costs, increase your productivity, and filter customers down to your requirements.
Learn more about LeadsFilter and how it can help you win more clients for your business faster than other lead generation strategies.
Over to You
If you’re an independent mortgage advisor, finding more leads online is easier than ever. From YouTube and LinkedIn through hyperlocal listings to LeadsFilter, you have powerful lead sources within your reach.
You can combine them to take the hassle out of generating leads and be able to focus your efforts on what really matters—providing an excellent experience to your customers that will naturally increase referrals.
Whether you’re a new independent mortgage advisor or have been helping homeowners for years, you can find enough leads for your business to thrive. Get started now!